Joico
About Joico Vietnam
The joi of healthy hair.
“The joi of healthy hair”
Joico is a professional hair care brand from the USA, distributed to salons across Vietnam.
There is nothing in the world like the beauty of healthy hair. Its vitality, colour and shine have a radiance that lights up a room and lifts the spirit of others. We have a name for this remarkable energy: “joi”.
Through all the cuts and colours, hair starts to lose its joi. At Joico, every product innovation is created to return hair to its strongest, shiniest, healthiest state, even after one use, and with every use after.

VTA Holdings · 1994
Tue Lam Company Ltd
Tue Lam Co., Ltd is a member of VTA Holdings, founded in 1994. With over 26 years of experience in Vietnam, we transform local insights to drive growth for your business.