Professional hair care from the USA
The joi of
healthy hair
From damage repair to radiant, lasting colour, Joico brings salon science to every step of your daily hair care.
Made in USA
Available at salons nationwide
01
Salon science
Professional formulas tested with working stylists.
02
Repair from within
Strengthen hair structure instead of only coating the surface.
03
Lasting colour & shine
Protect colour and shine through every wash.
Products
Our collections
Every line is created for one specific need of your hair.
Collection spotlight
Defy Damage
The next generation of bond building. Protect hair from damage and keep colour vivid, starting from the very first wash.
Explore
Shop by concern
Tell us what your hair needs and we will point you to the right collection.
Featured products
The names stylists trust the most.
Joico Education
Learn anytime, grow every day
A library of step-by-step videos, live events and the latest trends, built with the best artists in the world.
ExploreMeet the Joico experts
Leading artists and educators, taking the artistry of hair to the next level.
Richard Mannah
Global Artistic Director
Larisa Love
Brand Ambassador
Gina Bianca
Global Salon Business Expert
Frederic Aspiras
Celebrity Guest Artist
From the #HairJoi journal
Trends, styling how-tos and colour formulas from the Joico team.
Experience Joico at a salon near you
Book directly with Joico partner salons in Ho Chi Minh City, Hanoi and more provinces.
Book a salon