Break Up With
Your Color

LumiShine Will Treat You Better

Meet the Easiest Color Relationship You’ll Ever Have

After 10 years with LumiShine, Joico Global Brand Ambassador and Artistic Director Larisa Love knows a thing or two about loyalty.

The LumiShine Difference

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

100% gray coverage
2X the shine
Pre-blended, predictable & effortless to use

Download LumiShine Swatch Charts

How to Switch in 3 Steps

Step 1:

Schedule a switch consultation

Step 2:

Enroll in LIVE LumiShine education

Step 3:

Download color conversion resources

Want to learn more about switching?

Book a free 15-minute Switch Consultation with our Color Concierge Team and see what LumiShine can do for your salon.

Book Now

Formulas You'll Love

Moving from another brand?
Start here with conversion charts.

Disclaimer: Conversions are recommendations, not exact shade matches; results vary by hair condition.

A Color Relationship That Invests in You

Your new color partner comes with perks. Access free LIVE education and expert tips from Joico artists to help you get the best results with LumiShine.

Sign Up for Switch and Succeed Power Hour >

Want to learn more about switching?

Book a free 15-minute Switch Consultation with our Color Concierge Team and see what LumiShine can do for your salon.

Book Now

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