Joico Professional

The Skinification of the Scalp

An editorial overview based on Joico. The original article and media remain available at the source.

The Skinification of the Scalp
Original Joico imagery

Joico applies the idea of a multi-step skincare routine to scalp care. Scalp Vitality combines cleansing, exfoliation and replenishing care instead of relying only on styling to change hair's appearance.

Explore the local Scalp Vitality collection for individual products and their directions, and watch Joico's original presentation below.

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Read the Complete Original Article (English)

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