Joico Professional
The Skinification of the Scalp
An editorial overview based on Joico. The original article and media remain available at the source.

Joico applies the idea of a multi-step skincare routine to scalp care. Scalp Vitality combines cleansing, exfoliation and replenishing care instead of relying only on styling to change hair's appearance.
Explore the local Scalp Vitality collection for individual products and their directions, and watch Joico's original presentation below.






