Defy Damage
Protective Shampoo

For bond strengthening & color longevity

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

defy damage shampoo in hand hair product

defy damage shampoo in suds with hands holding

defy damage shampoo and conditioner with water splashing and hand reaching for conditioner

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ULTA

Amazon

Lý Do Bạn Sẽ Yêu Thích

Free of SLS/SLES Sulfates*

Leaves hair soft, shiny, and healthy-looking

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

Certified PETA Global Animal Test–Free (Learn more about the certification)

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

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Reviews & Awards

18 reviews

Anonymous
Verified Buyer

11/07/20

This is the best

This is the best shampoo, and the scent is amazing! Please don’t ever discontinue.

Joico Defy Damage Protective Shampoo 10.1oz
Donna
Verified Buyer

09/28/20

LOVE it! Cannot get

LOVE it! Cannot get it from my supplier for 3 months now. . . . whats up??

Joico Defy Damage Protective Shampoo 10.1oz
Taylor
Verified Buyer

12/07/19

I’m a gal who

I’m a gal who likes to have white hair to do the bright, fun vivids on. So you can imagine how damaged my hair [was]. I bought the shampoo and conditioner end of August and since... Read more

Joico Defy Damage Protective Shampoo 10.1oz
Anonymous
Verified Buyer

11/07/20

This is the best

This is the best shampoo, and the scent is amazing! Please don’t ever discontinue.

Joico Defy Damage Protective Shampoo 10.1oz
Donna
Verified Buyer

09/28/20

LOVE it! Cannot get

LOVE it! Cannot get it from my supplier for 3 months now. . . . whats up??

Joico Defy Damage Protective Shampoo 10.1oz
Taylor
Verified Buyer

12/07/19

I’m a gal who

I’m a gal who likes to have white hair to do the bright, fun vivids on. So you can imagine how damaged my hair [was]. I bought the shampoo and conditioner end of August and since... Read more

Joico Defy Damage Protective Shampoo 10.1oz
Anonymous
Verified Buyer

11/07/20

This is the best

This is the best shampoo, and the scent is amazing! Please don’t ever discontinue.

Joico Defy Damage Protective Shampoo 10.1oz
Donna
Verified Buyer

09/28/20

LOVE it! Cannot get

LOVE it! Cannot get it from my supplier for 3 months now. . . . whats up??

Joico Defy Damage Protective Shampoo 10.1oz
Taylor
Verified Buyer

12/07/19

I’m a gal who

I’m a gal who likes to have white hair to do the bright, fun vivids on. So you can imagine how damaged my hair [was]. I bought the shampoo and conditioner end of August and since... Read more

Joico Defy Damage Protective Shampoo 10.1oz

“This shampoo and conditioner set will make your hair healthier than it’s ever been during these cold winter months. If you style your hair with a straightener or an iron, this shampoo and conditioner will keep your hair strong. It smells fantastic, which is always a plus. It also doesn’t leave your hair greasy or weighed down.” — Avery Thompson, Senior Entertainment Editor

Hollywoodlife.com

HL Beauty Awards 2019 winner for “Best Shampoo & Conditioner”

Now Let’s Use It

Hướng Dẫn Sử Dụng: Apply to wet hair. Lather, then rinse thoroughly.

Defy damage shampoo showing product in hand

Thành Phần & Công Nghệ Đột Phá

NEW SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.